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并没有发挥出先发优势，亚马逊中国市场份额一降再降，从08年的15.4%下降到12年的2.3%，再到15年的1.2%。","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"2c8fb","text":"根据易观统计的《2018年第4季度中国网络零售B2C市场交易份额》数据显示，天猫和京东加起来占据85.7% 的市场份额，亚马逊所占份额仅剩 0.6%。","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"6dts3","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"68rs3","text":" ","type":"atomic","depth":0,"inlineStyleRanges":[],"entityRanges":[{"offset":0,"length":1,"key":2}],"data":{}},{"key":"eqq0s","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"a9k58","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"j766","text":"（图片来源于《2018年第 4 季度中国网络零售 B2C 市场交易份额》）","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"5r70","text":"在华折戟的不止 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","type":"atomic","depth":0,"inlineStyleRanges":[],"entityRanges":[{"offset":0,"length":1,"key":3}],"data":{}},{"key":"1hjr6","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"ev9nn","text":"","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"7tmsv","text":"（图片来源网络）","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"eq7fj","text":"为什么Amazon等互联网巨头纷纷兵败中国","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":21,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"2t4sk","text":"进军中国市场太过温和","type":"unstyled","depth":0,"inlineStyleRanges":[{"offset":0,"length":10,"style":"BOLD"}],"entityRanges":[],"data":{}},{"key":"fapcm","text":"美国公司非常看重单一的全球化平台。有些决策可以维持全球化平台的统一性，但却可能失去本地市场份额。","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"43nvv","text":"以 Amazon 为例，它花了3年时间整合卓越网，7年时间才完全抹掉卓越的痕迹可以看出，其管理手段相当温和佛系。这样的做法也延伸到了抢占市场份额上。","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"ce7r4","text":"进入中国之初，Amazon 试图尝试复制本土的成功路径。与其他电商铺天盖地的广告宣传不同，Amazon 并未做广告，而是通过搭建仓储、物流体系，建成了除美国本土以外世界上最大的运营网络。","type":"unstyled","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"5sv4q","text":"2007年开始，资本涌入中国电商，京东拿到了今日资本一千万美元的投资；\n2008年，淘宝完成了近千亿美元的交易额，阿里巴巴的 B2B 业务在香港上市；\n13年，京东发起价格战，Amazon 并未参与。","type":"blockquote","depth":0,"inlineStyleRanges":[],"entityRanges":[],"data":{}},{"key":"crv4g","text":"之后的双十一、618，也未见 Amazon 的任何动作，Amazon 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